How much does a website cost in 2026

"How much does a website cost?" is the first question every business owner asks, and the hardest one to answer honestly. Because "a website" is both a landing page and a marketplace with hundreds of thousands of SKUs. Both are called a website, and they are different universes.

We at SUDUS·TEAM have been working since 2015, with 250+ projects behind us — landing pages, corporate sites, online stores, CRM systems, AI agents. This guide is the full price list by type for 2026, what actually drives the figure, the costs nobody puts in the first quote, and how to tell a fair price from a made-up one. Every figure is a starting price in US dollars; the detailed table lives on the pricing page.

Why website prices differ by a factor of fifty

"A website" is not one product but seven, and inside each type there are dozens of configurations depending on niche, integrations, design and volume of content. That is why the market looks chaotic: one studio says $200, another says $2,000, apparently "for the same thing". Usually it is not robbery — they are different products.

The analogy: "a car" also costs anything from a few hundred to a few hundred thousand. Both are cars. Before comparing prices you have to know what you are actually ordering.

Type 1: Landing page — from $190

A single page built around one goal: selling a service, collecting leads, presenting a product, registering for an event. Not to be confused with "a small website" — a landing page has a rigid structure and is focused entirely on one target action.

Freelancer on a template — from about $60. Fast, but usually no original design, no analytics, no guarantees.
Basic studio landing — from $190. Original design (one concept), basic SEO, enquiry form, mobile layout, analytics. 7–14 days.
Standard selling landing — from $400. 10–12 sections, copywriting, A/B testing, CRM integration, notification bot, ad pixels.
Premium landing — from $700. Three design concepts, custom animation, full SEO and content strategy, heatmaps, two-variant A/B testing.
Enterprise landing — from $1,200. Several languages, complex integrations, custom backend, analytics dashboards for the marketing team.

What moves the price: original design versus a $30 marketplace theme (a five- to tenfold difference in the final figure); the number of sections; the integrations (an email form is one price, CRM plus payments plus a bot plus analytics is another); copywriting (your own text is cheaper, conversion-focused copy adds to it); and localisation — a second language adds 30–50%. Details on the landing page service.

Type 2: Corporate website — from $690

A business site with a CMS, blog, portfolio and forms, for companies whose website is their main client channel. 21–35 days.

Business-card site, 3–5 pages — from $300. About, services, contacts. For independent professionals and small firms. 10–18 days.
Corporate site with CMS and blog — from $690. The standard configuration.
B2B catalogue without checkout — from $850. Filters and search, no cart. For manufacturers and suppliers. 21–40 days.
Sector-specific sites — a clinic with online booking from $960, a restaurant or hotel with table and room booking from $770.

Type 3: E-commerce — from $1,350

A full store with catalogue, cart, checkout and integrations with payment and shipping providers. 30–60 days.

Online store — from $1,350. The working configuration for most retailers.
Learning platform (LMS) — from $1,900. Student accounts, video lessons, quizzes, paid access. 45–90 days.
Portal or marketplace — from $2,300. Multi-user, accounts, filters, ratings, payments. 60–120 days.
SaaS web application — from $3,100. Subscriptions, accounts, integrations, analytics, MVP through to production. 60–150 days.

Details on the online store service.

Type 4: CRM and ERP systems — from $1,900

CRM — from $1,900. Client database, sales pipeline, deals, reminders, team roles, integration with your site and phone system. 45–90 days.
Clinic management system — from $2,700. Patient records, scheduling, lab results, statistics. 60–120 days.
ERP — from $3,100. Inventory, warehouse, suppliers, orders, finance and reporting. 60–150 days.
Online booking system — from $690. Booking through your site, specialist calendars, reminders, calendar sync.

Details on the CRM development service.

Type 5: AI agents and automation — from $900

Single-purpose agent — from $900. One agent, one job, RAG base up to 100 pages, one or two integrations. 14–25 days.
Multi-agent system — from $3,000. Specialised agents handing work to each other, RAG up to 1,000 pages, MCP integrations with CRM and ERP. 35–60 days.
Enterprise AI ecosystem — from $7,500. On-premise deployment, fine-tuning, security audit.

Model usage is billed separately, typically $40 to $400 a month. The full cost structure is broken down in how much an AI agent really costs.

Type 6: Telegram and chat bots — from $300

A scripted bot for lead capture, FAQ, notifications, CRM integration, subscription payments and broadcasts. 10–25 days. Where a bot is enough and where it is not is compared in AI agent or Telegram bot.

Type 7: Branding and identity — from $155

Logo — from $155. Three directions, up to five revision rounds on the chosen one, files in every print and web format. 5–14 days.
Core identity — from $300. Logo, colours, typography, business card, letterhead, email template.
Full brand guidelines — from $690. Rules for logo, colour and type usage, tone of voice, templates.
UI/UX design for a website — from $460. Wireframes and design for every page in Figma, clickable prototype, design system.

Freelancer, studio, agency or in-house

Beyond the type of site, the price depends heavily on who builds it. An honest comparison:

Freelancer (one person)

Pros: cheapest, 30–60% below a studio; direct communication; flexibility.
Cons: one skill set (usually designer or developer, rarely both), the risk of them disappearing, no corporate liability, warranty is awkward, complex projects go badly.
Right for: simple landing pages, startup MVPs, test projects.

Web studio (5–30 people)

Pros: a team covering design, development, SEO and management; a contract with a legal entity; a warranty; room to scale; project documentation.
Cons: 30–50% more expensive than a freelancer, more formality in the process.
Right for: serious business projects, complex integrations, long-term development.

Large agency (30–300+ people)

Pros: the biggest teams, expertise in any niche, legal solidity, able to handle enterprise projects.
Cons: two to five times a studio's price, slower because of process, and your project often queues behind priority clients.
Right for: large corporations and projects with budgets in the tens of thousands.

In-house team

Pros: full control, continuous product development, deep expertise in your niche.
Cons: very expensive — a team of three to five is a permanent payroll line — plus the difficulty of hiring and keeping people.
Right for: large SaaS products, banks, marketplaces, where the site is the product rather than marketing.

Why the same site costs three to five times more in some markets

If you have been quoted in Western Europe or North America, the figures above will look low. That gap is not a quality gap; it is a cost-of-labour gap. The same stack, the same specialists, the same design tools — the difference is where the team sits.

Three things are worth checking before you decide the cheaper quote is too good to be true:

Who actually writes the code. Some agencies subcontract the whole build and add a margin. Ask who is on the team and request direct contact with them.
Contract and ownership. Jurisdiction, payment terms, warranty length, and an explicit clause handing over source code and all credentials on delivery.
Timezone and language overlap. Working hours that overlap yours by at least four hours and a project manager who writes fluent English are worth more in practice than a nearby office.

Our prices are quoted in USD and we work with clients across the EU, the UK and North America; payment terms and warranty are the same wherever you are.

The hidden cost: what is not in the first quote

Most clients look only at the build price, but the real cost of a website includes a good deal more:

Hosting: from about $4 a month for an ordinary site, more under load.
Domain: from about $14 a year.
SSL certificate: $0 with Let's Encrypt. A paid certificate is needed in a handful of cases.
Maintenance: from $80 a month, or from $35 an hour without a subscription.
SEO: from $170 a month for one city, from $350 for national coverage, from $700 for content-led programmes. See the SEO service.
Content: copy, photography, video — a real line at launch plus regular publishing. Copywriting from $10 per 1,000 characters.
Advertising: campaign setup from $115, management from $135 a month, plus the ad budget itself.
Paid third-party services: CRM subscriptions, email platforms, heatmap tools.
Redesign: every three or four years, at 50–80% of the original build.

Total cost of ownership over five years is often two to three times the initial build. That is normal — and worth budgeting for from the start. The annual figure is broken down in what it costs to keep a website running for a year.

How to work out a fair price for your project

Step 1: state the task precisely

Which type of site do you need? Not "a website" but landing, corporate, store or system.
What is the target action? Sale, enquiry, pre-order, presentation.
Who is the audience? Consumers, B2B buyers, investors.
How many pages or sections do you expect?
Which integrations? CRM, payments, shipping, telephony, analytics.

Step 2: collect 5–10 reference sites

Specific examples you like, with a clear explanation of what you like about each. That is the best brief a designer can get. Not "make it great" but "like X, with the emphasis of Y".

Step 3: send the brief to three to five studios

Not one. Only comparison shows you the market. If one studio says $2,000 and three others say $800–1,100, the first is pricing on emotion. If one says $150 and the others say $800, the first is stamping out a template in half a day.

Step 4: ask about transparency

Is the design original or a template?
How many design concepts, and how many rounds of revisions?
Is copywriting included?
Which integrations are in the base price?
What about the mobile layout?
How many months of free support?
Do you receive the source code, or is the system closed?

Step 5: check the portfolio and references

Ask for links to three to five finished sites in a similar niche. Look at how they work, whether the mobile versions open, how fast they load. Find two or three previous clients and have a short conversation.

Five red flags in a proposal

A fixed price before any brief. If someone names an exact figure before understanding the task, it is either made up or they are selling one template for every niche.
100% up front. Normal is 50% deposit and 50% on delivery, or staged payments. 100% in advance is a serious warning sign.
No contract. Without one you have no guarantees on timeline, quality or anything else.
"Top of Google in a week". SEO does not work in a week. Real positions take two to four months even for local queries. A faster promise is either a lie or methods that will earn you a penalty.
They will not hand over source code and credentials. No honest contractor holds access hostage. The site is your property: you should have the code in a repository, plus the hosting, database and analytics.

Frequently asked questions

Can I order a website with no deposit?

Usually not. Studios commit people in advance, so a 30–50% deposit is the market standard. If a studio agrees to work with no deposit at all, be careful — most likely they have free capacity because there are no projects.

Can I save money with a template site?

Yes, 30–50%. But it is a different product. A template is fine for testing a niche or an MVP. For a serious project with growth plans it is better to go custom from the start — our portfolio shows the difference.

How long does development take?

Landing page 7–14 days, business-card site 10–18, corporate 21–35, online store 30–60, CRM 45–90, AI agent 14–60. The detail is in how long it takes to build a website.

Do we need SEO from the start of development?

Yes. Technical SEO — meta tags, schema.org, sitemap, speed — has to be built in from the beginning; retrofitting costs three times as much. Active SEO with content and links is a separate process that starts after launch.

Do you charge for a technical specification?

The consultation and a proposal with a fixed price and timeline are free. A detailed specification — page structure, features, integrations, content list, milestones, acceptance criteria — is separate paid work: from $40 for simple projects, from $95 for mid-sized ones, from $150 for complex ones. Order the build within 10 days of receiving it and the fee comes off the project price in full.

What if my budget is below your minimum?

Say so in the brief. Often we can offer a trimmed version — fewer sections, simpler integrations — that fits. If not, we will point you at the alternatives rather than waste your time.

In conclusion: where to save and where not to

Worth saving on: animations and effects that do not change the business result; premium photography, where good stock is enough at the start; complex integrations you do not need yet; the number of pages, since more can always be added.

Not worth saving on: original design, which pays for itself in conversion; technical SEO, without which the site brings no organic traffic; the mobile layout, because most of your customers are on a phone; loading speed, which Google weighs directly; and the contract and warranty, which protect you for years.

Want a figure for your own project? Write to us — a proposal with a fixed price and timeline is free and takes two or three days.