Full-cycle branding: from a logo and core identity to strategic rebranding with market research, naming, a complete visual system, packaging design and detailed brand guidelines. Original design rather than templates, full transfer of rights on completion, and a brand that is ready to market from day one.
Branding is not a single logo at a single price. What you need depends on where the business is: express branding to look coherent from day one, a full identity system with an extended set of applications, or strategic rebranding with market research, naming and detailed guidelines.
A logo and the core identity: colour palette, typography, and the handful of applications you need immediately — business card, social avatars, document template. Enough to look coherent from day one without a long process.
A complete identity system: research, positioning, logo with variants, full palette and type scale, patterns and graphic language, applications across print and digital, and brand guidelines your team and contractors can follow.
A full repositioning for companies whose brand no longer matches what they have become: market and audience research, positioning strategy, naming where required, complete identity, and a migration plan across every touchpoint.
A brand is not just a logo. It is a system of eight parts, each doing a specific job — from audience research through to the guidelines. It works when all eight follow the same logic, from a customer's first impression to the templates your team fills in every day.
Your market, your competitors and how they all look. The point is not inspiration — it is finding the visual territory everyone else has crowded into, so yours can sit somewhere else and be remembered.
What the brand promises, to whom, and why they should believe it. Every design decision afterwards refers back to this — without it, choosing between two logos becomes a matter of taste and endless revisions.
Where a name is needed: generation, shortlisting, meaning check across relevant languages, and a domain and trademark availability review before anyone falls in love with an option.
The mark itself, in every variant real life requires: full and compact, horizontal and stacked, single colour, inverted, and a favicon that still reads at sixteen pixels.
A palette with defined roles rather than a mood board, and a type scale that covers headings, body and interface. Both checked for accessible contrast, because half your audience reads on a phone in daylight.
The elements that make the brand recognisable without the logo: patterns, iconography, photographic direction, layout grids. This is what makes a post identifiable while scrolling.
The identity applied to what you actually use: website, social templates, presentations, documents, packaging, signage, vehicle livery. Templates your team can fill in without a designer.
The document that keeps the identity intact after we leave: rules, correct and incorrect usage, spacing, colour values for every medium, and all source files. Without it, a brand drifts within a year.
Every industry has its own visual language and the one feeling a brand has to convey: trust in healthcare, atmosphere in hospitality, reliability in manufacturing, motivation in education. There is no universal template — each identity is built around the specifics of the category and the emotion that sells in it.
Brands that must look credible before the product is finished, and scale from a landing page to a full product interface without being redrawn.
Trust and calm without the tired blue-cross cliché. Applied across signage, forms, uniforms and patient materials where consistency signals competence.
Identity that survives being printed on a menu, a coffee cup, a shop window and an Instagram post — physical applications are where weak identities fall apart.
Balancing authority with approachability, across certificates, course materials, presentations and the platform students log into.
Serious, technical and durable. Applied to catalogues, specifications, trade-show stands and vehicle livery, where the audience judges reliability by presentation.
Highly visual categories where the identity does much of the selling — packaging, interiors, social presence and photography direction all pull together.
Trust without stiffness, and identity systems that hold up inside a product interface as well as on a billboard. Compliance constraints factored in from the start.
Restraint and precision. The identity works mostly through typography and document design, because that is what clients actually see day to day.
Brand systems that stretch across a parent company and individual developments, with signage, hoardings and sales materials planned from the beginning.
Precision-led identities applied to workshops, uniforms, vehicles and technical documentation, where cleanliness of execution signals quality of work.
Energetic systems built for motion: animated marks, kit and merchandise, streaming overlays and social formats.
Friendly without being childish, working for two audiences at once — the child using it and the parent paying for it.
Three packages with a fixed starting price. EXPRESS is a quick start with the core visual identity. FULL is a complete identity system with an extended set of applications for real marketing. STRATEGIC is a full rebranding with market research, naming and detailed brand guidelines.
A transparent process with a fixed timeline for every stage. You see and approve the result of each step before the next one starts. No surprises, no complexity surcharges, no moving deadlines — all of it written into the contract.
A structured brief plus a call with whoever knows the business best, then a review of your market and competitors. We come back with the visual territories that are crowded and the ones that are free.
What the brand stands for, who it speaks to and how it differs. Agreed in writing before any design starts — this is the document every later decision is measured against.
Two or three genuinely different directions, each presented in context rather than as a logo on a white square. You choose a direction; endless variations of the same idea help nobody.
The chosen direction built out into a full system: every logo variant, palette, typography, graphic language and the applications you actually use. Unlimited revisions within the direction.
Brand guidelines, all source files organised so a designer can find things, and a walkthrough for your team. Everything is yours, with no ongoing licence of any kind.
Everything is prepared for real production: colour managed for both print and screen, files exported for every technology you will actually use — from offset printing to Lottie animation on the web. All source files are handed over in an organised structure, with full rights transferred to you.
| Logo | Full and compact lockups, horizontal and stacked, single colour, inverted, favicon, and minimum-size rules for each |
| Colour | Primary and secondary palettes with defined roles, values for screen, print and fabric, and accessible contrast pairings |
| Typography | Heading and body typefaces, a full type scale, licensing guidance, and web-safe fallbacks that do not break the layout |
| Graphic language | Patterns, icon set, layout grids, photography direction and illustration style |
| Business cards, letterheads, folders, packaging, signage, vehicle livery, trade-show materials | |
| Digital | Website design direction, social media templates, presentation decks, email signatures, advertising formats |
| Guidelines | Brand book with rules, correct and incorrect usage, spacing, and examples across every medium |
| Source files | Vector originals (AI, SVG, EPS), raster exports (PNG, JPG), PDF, and editable templates — all handed over, all yours |
Three examples of what changed for clients after a rebrand. Branding is hard to reduce to clean metrics, but the effect shows up in real business numbers — on request we will walk you through the full project presentations with client names masked.
A clinic positioned as a premium practice looked, in its materials, like every other dental office in the city: blue, clinical, interchangeable. We rebuilt the identity around calm and craft rather than medical convention, applied it across signage, forms, uniforms and patient materials, then carried it into the website. Within a year the share of higher-value treatments rose noticeably, and the clinic stopped competing on price.
A manufacturer preparing to sell into the EU had an identity that read as local and dated. We researched how competitors in the target market present themselves, repositioned around craft and material honesty, produced a new mark and a complete system, and delivered guidelines in two languages so the export team and local partners stayed consistent.
A startup needed to look established before a funding round, with a product still in development. We built an identity that worked equally on a pitch deck and inside the product interface, with a component-friendly palette and type scale so the engineering team could implement it without redrawing anything.
Tell us about the company and we will come back with scope, price and timeline.