Full-cycle e-commerce development, from a compact starter store to a marketplace or B2B portal. Catalogue, filters, cart, payments, shipping, customer accounts and loyalty — integrated with payment providers, carriers, accounting and ERP systems. A store ready to sell and to scale from day one.
An online store is more than "a catalogue with a cart". Which type you need follows from catalogue size and business model: a compact starter store for first sales, a full e-commerce build for active growth, or a marketplace and B2B portal with the commercial logic wholesale and export selling requires.
A working shop for a focused range: catalogue with filters, cart, checkout without forced registration, online payment and shipping integration. Everything needed to take a first real order, without paying for features you will not touch this year.
A store built to grow: large catalogue with variants, customer accounts, loyalty and discounts, abandoned cart recovery, product feeds for marketplaces and ads, and synchronisation with your accounting or inventory system.
Multi-vendor platforms and wholesale portals: per-client pricing, contract terms, order approval flows, credit limits, vendor dashboards and deep ERP integration. Built around your commercial rules rather than a generic cart.
A store is eight critical blocks, and each one moves the funnel — from the first click in a category to the completed payment. One broken step costs 30–60% of sales, which is why we treat every block as its own small project with its own metrics.
The category tree is the backbone of both usability and SEO. Done well, a visitor reaches any product in two or three clicks and every category earns organic traffic of its own. Done badly, no amount of advertising rescues it.
For catalogues past a hundred items, filters and search become the main navigation. Search has to survive typos and synonyms, and filters must reflect how buyers actually choose — by use case, not by your internal taxonomy.
Where the decision happens: photography, variants, specifications, availability, delivery estimate, reviews and related items. Every missing answer here becomes an abandoned tab or a support message.
The most expensive part of the funnel to get wrong. Guest checkout, visible shipping cost early, a short form and no surprises on the final screen. Every extra required field costs completed orders.
Order history, saved addresses, repeat ordering in one click, loyalty balance. This is what turns a first-time buyer into a repeat one — and repeat buyers are where the margin lives.
Card payments, wallets, instalments where relevant, and shipping options calculated live rather than promised vaguely. For cross-border selling this also means currencies, duties and realistic delivery windows.
Category and product pages carry structured data, unique meta, clean URLs and canonical rules that survive filters and pagination. This is where most stores quietly lose their organic traffic.
Enhanced e-commerce tracking so you know which products and channels actually pay, plus abandoned cart recovery by email. Recovery alone typically returns a few per cent of lost revenue every month.
E-commerce works in any category — from niche cosmetics to wholesale parts distribution. The figures below are realistic conversion ranges per industry, achievable when every stage is done properly: catalogue structure, checkout, and abandoned cart recovery included.
Size and colour variants, size guides, lookbooks, wishlists and an easy returns flow. Photography carries the sale, so the store is built around fast, high-quality images.
Detailed specifications, comparison tables, compatibility checks, warranty terms and stock accuracy. Buyers here research hard, so the product page must answer technical questions fully.
Ingredients, skin-type filters, sets and bundles, subscriptions for repeat purchases, and reviews with photos. High repeat rate makes customer accounts especially valuable.
Age and size filters, safety certifications, gift options and bundles. Parents buy repeatedly and in seasons, so loyalty mechanics pay for themselves quickly.
Large catalogues with configurable options, room visualisation, delivery and assembly scheduling, and instalment payment. Long consideration cycle means saved carts matter.
Delivery windows, freshness and storage information, subscription boxes, and stock that updates in real time. Logistics integration matters more than design flourishes.
Technical specifications, size and discipline filters, seasonal collections and equipment bundles. Buyers compare across shops, so specification completeness wins the order.
Selection by vehicle make, model and year — the single most important feature in this niche. Cross-references between original and aftermarket codes, plus supplier stock synchronisation.
Strong seasonality, bulky-item shipping, professional and consumer segments with different pricing. Often benefits from a B2B tier alongside the retail one.
Subscriptions for food and consumables, filters by animal and breed, loyalty programmes. One of the highest repeat-purchase categories in retail.
Calculators for quantity, bulk pricing tiers, project-based ordering, and delivery of heavy goods. Retail and trade customers usually need separate experiences.
Very large catalogues, gift wrapping and messages, recommendation blocks, and strong seasonal peaks around holidays. Search quality decides the basket size.
Three packages with a fixed starting price. STARTER is a compact store for first online sales. STANDARD is a full e-commerce build with advanced filters, loyalty and cart recovery. PREMIUM is a marketplace or B2B portal with per-client pricing, multi-vendor support and ERP integration.
A transparent process with a fixed timeline for every stage. You see and approve the result of each step before the next begins. No surprises, no "complexity surcharges", no slipped deadlines — all written into the contract.
We map the catalogue, the way customers actually choose, and how orders flow through your business afterwards. If there is an existing store, we look at where its funnel leaks before designing anything new.
Category tree, filter logic, product page layout and the checkout flow as wireframes. This is where most of the conversion is decided, long before the visual design exists.
Visual design of catalogue, product and checkout screens. In parallel we prepare the catalogue data: import format, attributes, and the photography requirements that keep pages fast.
Store build, payment and shipping integrations, accounting synchronisation, feeds. Tested with real orders end to end, including refunds and edge cases nobody thinks about until launch.
Migration, SSL, redirects from the old store, analytics verification, and training for whoever runs the shop day to day. First month of support is free.
The industry standard for e-commerce: a flexible product structure, headless options where speed demands it, and a full set of integrations with payments, shipping, accounting and ERP. Every store is checked against Core Web Vitals, load-tested at checkout and reviewed against the OWASP Top 10.
| E-commerce platform | WooCommerce and OpenCart for standard retail, custom builds on PHP frameworks where the commercial logic does not fit a generic cart |
| Frontend | HTML5, CSS3, modern JavaScript, fast catalogue rendering, lazy-loaded imagery, mobile-first checkout |
| Backend | PHP 8.2+, MySQL 8 / MariaDB, REST APIs, background queues for imports and feed generation, caching for large catalogues |
| SEO & analytics | Schema.org Product and Offer markup, canonical rules for filters and pagination, enhanced e-commerce tracking, Search Console setup |
| Payments | Stripe, PayPal, Apple and Google Pay, local gateways, instalment providers, multi-currency handling |
| Shipping | Live rate calculation, label generation, tracking, integration with regional and international carriers |
| Integrations | Accounting and warehouse systems, CRM, email marketing platforms, marketplace and price aggregator feeds |
| Security | SSL, PCI-conscious payment handling via hosted fields, WAF, brute-force protection, daily off-site backups |
| Hosting | Servers tuned for e-commerce load, CDN for product imagery, uptime monitoring, staging environment for safe changes |
Three projects with real analytics behind them — web analytics, Search Console and the client's own numbers. On request we can walk you through the dashboards with client domains masked and explain how each was implemented.
A Korean cosmetics retailer had a store where nobody could find anything: 1,400 products, filters by brand only, and a checkout that required registration. We rebuilt navigation around how customers actually choose — skin type, concern, ingredient — added guest checkout, subscriptions for repeat products and reviews with photos. Conversion went from 1.1% to 3.1% within four months on the same traffic.
A distributor took wholesale orders by phone and email, and every order was re-keyed by hand. We built a B2B portal with per-client price lists, credit limits, order history and repeat ordering, synchronised with their ERP so stock and pricing were always current. Within six months 40% of wholesale volume moved online and order processing time dropped by two thirds.
A clothing brand selling domestically wanted to reach Polish customers. We added a full Polish version, local payment methods, currency handling and international shipping with realistic delivery windows, then set up localised product feeds for advertising. Nine months later Poland accounted for 28% of orders and became the fastest-growing segment of the business.
Tell us what you sell and roughly how many products — we come back with a price, a build plan and a timeline.