Getting sites to the top of search for the queries that actually bring customers. Local, commercial and enterprise SEO with content marketing behind it: technical audit, keyword research, on-page work, link acquisition and transparent reporting. White-hat methods only, first results in about three months, and an effect that compounds for years.
SEO is not one universal service. Which kind you need follows from your business model and where your customers are: local SEO for a business serving one city, commercial SEO for national reach and online stores, or content-led enterprise SEO for brands and complex B2B markets.
For businesses serving a city or region: clinics, salons, restaurants, trades. The focus is on "service + city" and "near me" queries, map listings and reviews. This is the fastest-moving kind of SEO — first enquiries typically arrive in 6–10 weeks.
Competing for buying-intent queries — "buy", "pricing", "best X" — across a whole country or several. For online stores, service companies with national reach and B2B suppliers. First stable movement at three to four months, return on investment usually between six and nine.
Comprehensive work built around content: expert articles, landing pages for complex queries, digital PR and link acquisition. For brands, regulated industries and expertise-led B2B where the buying cycle is long and trust is the bottleneck.
Good SEO is eight streams of work running at once: technical foundation, keyword research, content, links, local presence, analytics. None of them produces results alone, because search engines evaluate the site as a whole — and skipping one stream leaves 20–40% of the available traffic to competitors.
Speed, mobile rendering, indexing errors, duplicate pages, broken links, robots and sitemap configuration. Technical problems put a ceiling on everything else — no amount of content outranks a site search engines struggle to crawl.
Every commercial query in your market, with volumes, grouped by intent. Then the mapping: which cluster belongs to which page. Half of all SEO failures are really a missing page, not a ranking problem.
Unique titles and descriptions, a coherent heading structure, copy that answers the query better than the current top ten, image attributes and internal links. Written for people first, because that is also what ranks now.
A logical structure no more than three clicks deep, breadcrumbs, cross-links between related pages and topic hubs. Internal linking is the most underrated ranking lever available to any site.
Articles answering the questions your buyers actually ask before they are ready to buy. Each one is another entry point from search, and together they build the topical authority commercial pages need.
Links from relevant, credible sites — guest articles, expert commentary, digital PR, genuine mentions. No link farms and no paid networks: the short-term gain is not worth the penalty risk.
A complete business profile on maps with hours, photography and a working review process, plus listings in relevant directories. For local businesses this often produces the first enquiries before rankings move at all.
Weekly position tracking, organic traffic, and — the number that matters — enquiries from organic search. Monthly reports state what was done, what changed and what happens next, in plain language.
Every industry has its own strongest lever: some win through local intent, others through commercial queries, others through expert content. The multipliers below are realistic organic traffic growth over a year of consistent work, when every stage is done properly.
Clinics, dental practices, laboratories and individual specialists. Local intent, symptom-led informational queries and procedure pages. High client value makes SEO the most profitable channel in this sector.
Online stores in any category. Category and product pages carry the work — "buy X", "X price", comparisons. The most durable source of traffic once paid budgets stop.
Law firms, notaries, accountancy practices. Problem-led queries, plain-language explanations of regulation, and service pages. Content marketing does most of the lifting here.
Online schools, training centres, language schools. Learning-intent queries, programme comparisons, alumni outcomes. Long decision cycles make trust content decisive.
Manufacturers, equipment suppliers, B2B services and distributors. Technical queries, specifications and application cases. Lower volume, but a single lead can justify a year of work.
Hotels, restaurants, tour operators, catering. Strongly seasonal — SEO lets you arrive at the high season already ranking rather than bidding for it.
Developments, estate agencies and property managers. Location-led queries, project names, and pages per unit type. One lead can pay for a year of the retainer.
Software products competing on comparison and alternative queries, integration pages and use-case content. Organic is usually the cheapest sustainable acquisition channel in SaaS.
Renovation, installation, repair and cleaning. Urgent local intent where being visible on maps and in the top three decides who gets called.
Dealers, service centres and parts suppliers. Vehicle-specific queries, service pricing and location pages. Frequent repeat demand rewards steady work.
Salons, studios, clinics and practitioners. Local intent with a short decision cycle — visibility plus reviews converts almost immediately.
Freight, courier and forwarding companies. Route and service queries, international corridors, and B2B intent. Often multilingual, which multiplies the addressable traffic.
Three packages with a fixed monthly fee. LOCAL covers a business serving one city or region. COMMERCIAL competes for buying-intent queries nationally, with content and link acquisition behind it. ENTERPRISE is a content-led programme for brands and complex B2B markets, with a dedicated specialist.
The first month covers the starting work: audit, technical fixes and keyword research. After that it becomes a monthly cycle across five streams — on-page and content, off-page, analytics, and strategy adjustment. The plan is agreed a month ahead and the report covers what was actually done.
A full technical audit and complete keyword research before anything is promised. This is also where we tell you honestly whether the budget and the competition make sense together — sometimes the answer is no.
Fixing what blocks rankings: speed, indexing, duplicates, structure, structured data. Unglamorous and decisive — this is the stage that makes everything afterwards possible.
Optimising existing pages, creating the ones the keyword map showed missing, and publishing content against real questions. This runs continuously rather than as a one-off phase.
Earning links from relevant, credible sites through guest articles, expert commentary and digital PR. Slow, steady and entirely white hat — we do not use link networks.
Weekly position tracking, monthly reports on traffic, rankings and enquiries from organic, and a call to agree the next month. You always know what was done and what it produced.
Professional audit, analytics, rank-tracking and competitor tools — subscriptions that would cost you several times our monthly fee to hold yourself. Plus an in-house editorial team, established white-hat link processes, and dashboards you can open at any time rather than waiting for a report.
| Technical audit | Crawlers for full-site analysis, Core Web Vitals measurement, log analysis, index coverage monitoring, structured data validation |
| Keyword research | Volume and difficulty data, intent classification, competitor gap analysis, clustering into page-level targets |
| On-page | Titles and meta, heading structure, semantic HTML, Schema.org markup, internal linking maps, image optimisation |
| Analytics | Web analytics, Search Console, conversion tracking from organic, custom dashboards showing enquiries rather than sessions |
| Content | Editorial planning against query clusters, briefs for writers, on-page structure, refreshing pages that lose ground |
| Link acquisition | Guest publications, expert commentary, digital PR, relevant directories — no paid link networks under any circumstances |
| Local SEO | Business profile optimisation, citation consistency, review generation, location pages for multi-branch businesses |
| Reporting | Position tracking, monthly written reports, dashboards you can open yourself at any time |
Three projects with real analytics behind them — client data from before and after the work started. On request we can show the ranking and traffic screenshots with domains masked, and explain the strategy that produced each result.
A multi-specialty centre ranked for its own brand name and nothing else. We rebuilt the technical foundation, created a page per procedure aimed at the queries patients actually type, and set up the maps profile with a working review process. Eleven months later the centre holds top-three positions for 18 commercial queries, organic traffic is up 210%, and organic is now the largest single source of new patients.
A tour operator depended entirely on paid advertising, with costs rising every season. We built destination and tour-type pages against real search demand and added a content programme answering the questions travellers ask months before booking. Within a year organic overtook paid as the main enquiry source, and the advertising budget dropped by 40% without losing volume.
A carrier running routes between Ukraine and the EU sold almost entirely through intermediaries. We built route-specific pages in three languages, fixed a technical setup that kept most of the site out of the index, and worked on local visibility in each destination country. Direct sales grew 280% over fourteen months and the dependence on intermediaries fell sharply.
Send us your site and the queries you want to win — we come back with an honest read on the competition and what it would take.